Revision

Businesses such as Netflix post short previews on Twitter to show to the audience sneak peeks of new shows they are releasing.










Artists/musicians would use platforms such as Spotify to post their music for their audience to hear. 

News outlets would use social media to post latest updates around the world.


Social media platforms such as TikTok, Snapchat, Reddit, Instagram and YouTube are targeted to younger audiences 16-30 whereas Facebook is aimed at more of the older generation 25-50. 

Twitter is quite diverse as it is a microblogging site. 


Disney uses social media such as twitter to post previews of films that they are realising to attract an audience and build up publicity for a film.

In 1964, Marshall McLuhan said tuta one day we will all be connected cted due to the advancement of technology. 

Global village has brought a tribal mentality.


3 positives of the global village:

Interact with people around the world 

Use other peoples work to help with yours so you can start a career 

Different cultures combining and spreading meaning 


3 negatives

Misinformation 

Trolling

Reliant on technology


Web-utopianism- The belief that communication and online technologies help bring about a more decentralised, democratic and libertarian society. 

David Gauntlet is a web-utopianist.

Digital trendsetting

Electronic agora is an online meeting space (forums and chatrooms)


Crowdsourcing is using the internet to hire personnel. 

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