Unit 6: Social media and globalisation

 The main objective of the campaign is to 

USP- Unique selling point- the aspects of a product that makes it standout from competitors. USC- User generated content- the media content made by prosumers in the digital age.  Folksonomy- basically a system of sharing of ideas across an online community. Achieved through geo-tagging, sharing, tagging. (folk- community, taxonomy- system so it is a portmanteau) Social media metrics/measurement- analysis of the number of people accessing posts- e.g. using tools such as Sprout Social. Social media aggregation- using online tools (such as Hootsuite)- to pull together your online content it is released across different social media to maximise the message you are sending.   Social media sales funnel- A marketing funnel is a path that your customers or potential audiences travel through. From the initial stages when someone learns about your product, the the engagement stage, marketing funnels map routes to conversion and beyond.  With careful analysis, a marketing funnel let...

Folksonomy  Social Media Aggregator  Hootsuite  Introduction: Clearly explained the campaign objective so the examiner can see you understand what you need to do.  Detailed plan about how the campaign will be carried out throughout social media  You need to mention ethical issues