Unit 6: Social media and globalisation

 The main objective of the campaign is to 

USP- Unique selling point- the aspects of a product that makes it standout from competitors. USC- User generated content- the media content made by prosumers in the digital age.  Folksonomy- basically a system of sharing of ideas across an online community. Achieved through geo-tagging, sharing, tagging. (folk- community, taxonomy- system so it is a portmanteau) Social media metrics/measurement- analysis of the number of people accessing posts- e.g. using tools such as Sprout Social. Social media aggregation- using online tools (such as Hootsuite)- to pull together your online content it is released across different social media to maximise the message you are sending.   Social media sales funnel- A marketing funnel is a path that your customers or potential audiences travel through. From the initial stages when someone learns about your product, the the engagement stage, marketing funnels map routes to conversion and beyond.  With careful analysis, a marketing funnel let...

Folksonomy  Social Media Aggregator  Hootsuite  Introduction: Clearly explained the campaign objective so the examiner can see you understand what you need to do.  Detailed plan about how the campaign will be carried out throughout social media  You need to mention ethical issues

Social media measurement is where people can look at their social media posts activity. It will tell the person how many people have looked at their posts and hoe many people have liked the post.

1 (a)   Identify  three  benefits of using a business networking app. One advantage of using business working apps is that you can hire personnel and staff and crowdsourcing apps. Another advantage of using business  networking apps is the ability meet with your team. This will allow you to arrange when and what your personnel is doing at a certain time.  Business networking apps allow you potentially fund a project if the public like your idea. This can be achieved by adding your project to a crowdfunding site. (b)    Explain  two  ways that using a microblogging app can be beneficial for prosumers.  Use specific examples to support your answers. A microblogging app is a platform where people can publicly message other users while also sharing media content. An example of this is Twitter. Twitter can help prosumers promote a product they have made by using hashtags to create a mini conversation about their work. Also,