LO3/LO4- Social media campaign mind maps

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Unit 6 Social media and globalisation 3rd of novemember

The long tail theory tells us that we access an infinite amount media due to the impact of social media and the internet. This means we can find a more specific search that are suited to are niche audiences. For example, in someone wanted to buy a CD from HMV then they have maybe the top 20 available to them but now you can access the music from a whole plethora of artists thanks to how social media allows smaller artists to post music for people to hear. Due to social media we can now share comments about artists or films.
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LO2: Legal and ethical- Regulation

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Regulation- Data Protection act, self-regulation, freedom of speech versus inciting hate speech, injunctions, ISP role. Freedom of speech versus inciting hate speech is where you are free to have an opinion  Role of regulatory bodies- Independent Press Standards Organisation IPSO, Ofcom in production of online content. Personnel and sharing of online complaints- Staff complaints on social media.    I think that internet service providers should have a responsibility to block sites and content that will cause offence to people and doesn't have a point behind the post.  https://hbr.org/2021/01/are-we-entering-a-new-era-of-social-media-regulation This article talks about the new regulation of social media after Donald Trump was banned on Twitter.
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Explain why personnel should be mindful of what they put on social media?

Personnel should be mindful about what they put on social media as it can result in the person losing their job if they harshly criticise the company they work for or the job they do. This is the case for Kaitlyn Walls as she posted on Facebook that she hates being around kids and hated her job role as a employee in a day care centre. Subsequently, the day care centre fired her from her job understandably as you don’t want someone working in that environment who doesn’t want to be there. https://www.washingtonpost.com/news/morning-mix/wp/2015/05/04/day-care-employee-fired-for-facebook-post-noting-she-hates-being-around-a-lot-of-kids/
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