Task 4 LO1: The global village theory (1964)

Theorist Marshall McLuhan in his book the 'understanding media: the extensions of man' (1964) suggested that one day we would live in a 'global village' where, we would be more interconnected with one and another. This in turn would bring about a tribal mentality, focusing on 'in and out groups'- in a political context this can be seen as discriminatory and having negative connotations. 

Due to social media, the tribal mentality is shown as people troll and bully others. 

Global Village:

Positives: A positive to the global village theory is that people can communicate and connect across the world. Also, people can post their creations on the internet for people across the world for there to see so this can result in other cultures combining. Finally, the global village keeps people aware of the issues world wide so they can raise awareness in their own country to try and help.

Negatives: A negative to the global village is that they are trolls that bully others online with social media. Also, there could be misinformation so people could be mislead into beliefs or certain actions. Technological divide- The technology rich vs the technology poor. 


Web-utopianism- The belief that communication and online technologies help bring about a more decentralised, democratic and libertarian society. 

Decentralisation- Taking power out of smaller places

David Gauntlet is web utopian and believes that geographical boundaries are non-existent thanks to social media and connectivity. 

Comments

Post a Comment

Popular posts from this blog

Unit 6 Social media and globalisation 3rd of novemember

The long tail theory tells us that we access an infinite amount media due to the impact of social media and the internet. This means we can find a more specific search that are suited to are niche audiences. For example, in someone wanted to buy a CD from HMV then they have maybe the top 20 available to them but now you can access the music from a whole plethora of artists thanks to how social media allows smaller artists to post music for people to hear. Due to social media we can now share comments about artists or films.
Read more

LO2: Legal and ethical- Regulation

Image
Regulation- Data Protection act, self-regulation, freedom of speech versus inciting hate speech, injunctions, ISP role. Freedom of speech versus inciting hate speech is where you are free to have an opinion  Role of regulatory bodies- Independent Press Standards Organisation IPSO, Ofcom in production of online content. Personnel and sharing of online complaints- Staff complaints on social media.    I think that internet service providers should have a responsibility to block sites and content that will cause offence to people and doesn't have a point behind the post.  https://hbr.org/2021/01/are-we-entering-a-new-era-of-social-media-regulation This article talks about the new regulation of social media after Donald Trump was banned on Twitter.
Read more

Explain why personnel should be mindful of what they put on social media?

Personnel should be mindful about what they put on social media as it can result in the person losing their job if they harshly criticise the company they work for or the job they do. This is the case for Kaitlyn Walls as she posted on Facebook that she hates being around kids and hated her job role as a employee in a day care centre. Subsequently, the day care centre fired her from her job understandably as you don’t want someone working in that environment who doesn’t want to be there. https://www.washingtonpost.com/news/morning-mix/wp/2015/05/04/day-care-employee-fired-for-facebook-post-noting-she-hates-being-around-a-lot-of-kids/
Read more